TerraCycle’s Drink Pouch Brigade hits $1 Million

A million dollars can go a long way in cash-strapped schools and nonprofits. And, when all that’s required is to save items from landfills, it almost sounds too good to be true. True it is. Schools and nonprofits across the country have now earned $1 million through the TerraCycle Drink Pouch Brigade™ program.

At 2 cents a piece that equates to 50 million drink pouches collected over the past 2years. Enough waste to cover the Grand Canyon 9 times. Enough waste to cover 2,000 football fields. Enough waste to weigh as much as 20 full school buses! That’s a lot of juice!

The Capri Sun beverage brand was one of the earliest supporters of TerraCycle, a company that collects would-be trash and turns it into useful items. In participating groups, each used drink pouch collected and sent to TerraCycle earns two cents.

Westford has fully embraced Sustainable Westford’s TerraCycle program – Upcycle It! . Many parents, students and teachers see this as a great way to teach the importance of taking care of our environment while raising money for schools and charities. What kid doens’t like collecting things and seeing how big the nubmers can get. Along the way, they adopt recycling and eco-friendly ideas. It just becomes a part of how they live – not an extra effort. To date, Upcycle It! has contributed 2,325 drink pouches, with another box waiting to be counted. That may not seem like a lot, but consider that Upcycle It! started just this past May.

TerraCycle “upcycles” collected drink pouches into affordable, eco-friendly products, ranging from backpacks to building materials.

“Our goal is for people to look at waste in a whole new way, and through its sponsorship of the Pouch Brigade program, Capri Sun has helped us to expand the numbers of those who are doing so,” said Tom Szaky, CEO of TerraCycle. “The $1 million that Capri Sun has helped us give out is a powerful sign of the enthusiasm that communities across the country have for the goals of this program.”

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